Russel Wright first began at the age of 30 to design 60 pieces of furniture for Heywood-Wakefield Furniture Company. These items were sold at Bloomingdale`s and were marketed with rugs, curtains, lamps and accessories all designed by Russel Wright. This was 1934 and marked the first offering of coordinated mass produced home furnishings ever created by 1 designer.
In 1935 Russel Wright contracted with Conant Ball Company to produce American Modern. A solid maple line of furniture, it was an instant hit. It was offered in 2 finishes, a natural unstained finish Russel and Mary dubbed blonde and a reddish stained maple. This line was the first solid maple, blonde finished furniture of modern design ever to be produced.
In 1949 a later line called Modernmates/American Modern was produced offering eight various birch finishes designed by Russel Wright
A vice president of Macy`s said in 1938, that this line was the most successful ever carried by Macy`s, whether traditional or modern.